The one and only guide for doctors and scientific societies organizing medical and scientific events

The medical and scientific congress segment is the largest and most stable of the Italian meeting industry: it counts more than 30,000 events a year including CME (Continuing Medical Education) seminars, and it moves over a million and a half delegates. This Guide orients and updates doctors and scientific societies – key buyers and decision makers in this market – on the organization of their professional events.

AN ESSENTIAL TOOL
The Guide is the sole dedicated promotional solution for venues, destinations and services aiming at this broad and heterogeneous target.
It meets an overwhelming need of the medical professionals, too often unprepared for thearticulate and sensitive issues related to congress organization.

EDITORIAL CONTENT
How to organize a medical and scientific conference
Planning and scheduling - How to present a bid - Economic analysis and budgeting – Participation fees, compensations and entitlements - Invitations, registrations, pre-registrations – Evaluation of the results – Profit and cash management - Regulatory restrictions and ethics - Event formats - Speakers selection – Pre-post congress organization - How to communicate the event – Practical Guide to CME.

Services and location for medical conferences
How to select the PCO - How to select the location - Other external services – National PCOs and hotel chains in Italy – The local actors: conference hotels, convention centers, unconventional locations, congress agencies divided by region.

DISTRIBUTION
The Guide to Medical and Scientific Congresses is distributed in 11,000 copies to all decision makers in the medical-scientific associations, CME professionals and pharmaceutical and medical device corporations:

• Board members of all the Italian medical scientific societies
• Medical and paramedical bars and guilds
• Training offices of healthcare facilities
• Italian CME Providers
• Pco not Providers
• Congress departments of pharmaceutical and medical device companies
• Head physicians of the main Italian medical school institutes

TECHNICAL DATA
Circulation: 11,500 copies
Scheduled issue: January
Number of pages: 300 pages
Format: A4 (210 x 297 mm)
Paper quality: glossy, 90/100 grammes